Core Values

– Genetic gain of the Ayrshire population

– Always look for the opportunity

– Maintain a financially viable business

– Foster camaraderie among Ayrshire members

– Always portray a professional image


To be the number one dairy population, among all breeds, under the NZ payment.



Ultimate Goal

To be the number one dairy population within the world, among all breeds, under the NZ payment system


– Ayrshire (A14+) will make up 10% of the national herd

– Ayrshire BW/GW and PW will increase and be comparable to other breeds

– Ayrshire cows will be included in national statistics and trials

– Ayrshire cows will be financially rewarding for those who farm them

– Ayrshire NZ will have united, vibrant members who are proud to belong

– Ayrshire NZ members will be proactive and engaged in striving to achieve Association goals

– Ayrshire NZ and it’s members are progressive and perceived to be innovative

Key Performance Indicators

1. Membership: The Association membership will be 30% of farmers who have a proportion of Ayrshire in their herds

2. Registration:  40% of available animals will be registered

3. Semen sales: The Semayr/ LIC partnership will have 85% of the Ayrshire semen sales

4. Ace Herd:

(a) Nucleus Herd will be in the top 30% of NZ Ayrshire herds

(b) The venture will generate income to fund the registration goal

(c) The venture will provide financial security for the Association by maintaining an appreciating asset