CORE IDEOLOGY
Core Values
– Genetic gain of the Ayrshire population
– Always look for the opportunity
– Maintain a financially viable business
– Foster camaraderie among Ayrshire members
– Always portray a professional image
Purpose
Ayrshire New Zealand will develop, promote and maintain the Ayrshire breed as a credible option for New Zealand dairy farmers
ENVISIONED FUTURE
Ultimate Goal
To be the number one dairy population within the world, among all breeds, under the NZ payment system
Vision
– Ayrshire (A14+) will make up 10% of the national herd
– Ayrshire BW/GW and PW will increase and be comparable to other breeds
– Ayrshire cows will be included in national statistics and trials
– Ayrshire cows will be financially rewarding for those who farm them
– Ayrshire NZ will have united, vibrant members who are proud to belong
– Ayrshire NZ members will be proactive and engaged in striving to achieve Association goals
– Ayrshire NZ and it’s members are progressive and perceived to be innovative
Key Performance Indicators
1. Membership: The Association membership will be 30% of farmers who have a proportion of Ayrshire in their herds
2. Registration: 40% of available animals will be registered
3. Semen sales: The Semayr/ LIC partnership will have 85% of the Ayrshire semen sales
4. Ace Herd:
(a) Nucleus Herd will be in the top 30% of NZ Ayrshire herds
(b) The venture will generate income to fund the registration goal
(c) The venture will provide financial security for the Association by maintaining an appreciating asset